Todays marketers know that writing great content is only half the battle. The other part - the really hard part - is getting readers to take action. Which is why calls to action are so important. While every page element plays a unique part, the call to action makes that physical response possible. Calls to action, unlike any other elements, can turn prospects into viable leads in the click of a button.

Your call-to-action is when the rubber hits the road. So you better get it right! So what do you have to do to get it right? Here are several influence and persuasion tactics to test.
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Call To Action: Get Higher Conversions With These Influence Tactics
By Bart De Pelsmaeker & Helen Chen
DELIVER BETTER CONTENT EXPERIENCES
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