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The biggest challenge that content marketers face has remained for the past five years. The challenge? Creating engaging content. Research from Content Marketing Institute shows that this is a top concern for 50 percent of B2C marketers and 54 percent of B2B marketers -- just as it was back in 2010. It's the central problem in content marketing: If you can't produce engaging content, you will struggle to turn readers into buyers.
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How To Conquer Content Marketing's Engagement Challenge
By Sharon Hurley Hall
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