According to multiple studies, around a quarter of people are chronic procrastinators. Even people who aren't habitual procrastinators can take longer to make buying decisions. It turns out that many people find it easier to do nothing than to take action - a BIG problem for e-commerce, which relies on consumers taking action. The solution? Create a sense of urgency.
Creating Urgency: How To Get Site Visitors To Buy Your Products Now
Sharon Hurley Hall
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