If you want to get your customers' attention, email still rocks. Research by Marketing Sherpa shows that 70 percent of people prefer companies that communicate with them via email. There's just one problem: email overload. It's real. A recent report from the Radicati Group shows that in 2015, 205.6 billion emails were sent and received daily, worldwide. Of those, 112.5 million were business emails, meaning an average of 122 sent and received per person, per day. It's no wonder we spend 28 percent of our time reading and answering email! And the problem will only get worse. By 2019, the Radicati Group expects the number of emails sent and received daily to reach 246.5 billion emails, 128.8 billion of them business emails. All this makes it harder to get people's attention. That's why your email subject line is so important. It's the first thing people see when your email comes in and unless you get it right, some people will never even see your actual message. To help, here are 10 tips for writing email subject lines that make people click.
Write An Email Subject Line People Want To Click
By Sharon Hurley Hall
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