Content Analysis for Content Marketing Illustration
Is your content performing the best that it could? That's the question that makes many content publishers undertake a content audit and analysis. If you've been running a site for a long time, there's always a risk that some of your content is sub-par. The only way to know for sure is to conduct a content analysis. A content analysis helps you discover what's working and what, if anything, you need to change. Many people will also do a content audit if they are preparing a website for sale. Instead of the physical assets of a brick and mortar business, the content is their digital asset portfolio. There's no denying that this is a time-consuming process, but it's worth it so you get the most out of the content you’re producing. Here's a step by step guide to this essential content management task.
Why Every Site Should Conduct A Content Analysis (And How To Do It)
By Sharon Hurley Hall
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