Why Google Analytics Is Not Accurate
By Bart De Pelsmaeker
Call me naive, but for a long time I thought that data from Google Analytics was unquestionable. Of course it was correct data - it was supplied by Google! Big was my surprise when I delved deeper into the topic and found that the data is not so correct...or is it? You will find in my article below a list of reasons and causes for Google Analytics not to be accurate, as well as some practical ways of how you can tackle at least some of those problems.
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