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eCommerce Content Marketing: Over-Promise and Under-Deliver?
Why isn't content marketing working for many eCommerce brands? This article explores how to lay the right foundation for success. If you're struggling with content marketing, you will find a clear strategy on how to proceed in this article.
Why Every Site Should Conduct A Content Analysis (And How To Do It)
If you've been running a site for a long time, there's always a risk that some of your content is sub-par. The only way to know for sure is to conduct a content analysis.
How To Cite A Website: Showing Your Sources
A list of reasons and causes for Google Analytics not to be accurate, as well as some practical ways of how you can tackle at least some of those problems.
The Best What You See Is What You Get Website Builders
What you see is what you get (WYSIWYG) is a revolutionary concept for building and distributing web content.
How To Conquer Content Marketing's Engagement Challenge
It's the central problem in content marketing: If you can't produce engaging content, you will struggle to turn readers into buyers.
For Writing With Influence, Use These 12 Great Tools
Are you getting the results you expected from your content marketing assets? If not, maybe the problem is a lot simpler than you think. Maybe it’s just bad writing.
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How To Find The Best Content For Your Target Audience
Steps to identifying the best content for you audience. Create content that is more accurate and relevant before it gets easily lost through insane amount of information that is already generated.
4 Common SEO Mistakes And How To Correct Them
While it's easy to make mistakes, it's crucial that you know when you've made one. Here are the most common SEO errors sites will make and how to correct them.
Write An Email Subject Line People Want To Click
With the countless amount of emails being sent and read within businesses, your email subject line is critically important. Here are 10 tips for writing email subject lines that will make people click.
Search Retargeting: Why It Matters & How To Get It Right
Retargeting based on used behavioral criteria encompasses a range of formats. One of the most promising, especially for ecommerce is search retargeting.
Sign Up Form Tactics Guaranteed To Boost Conversions
Optimize your forms for a better user experience, and you'll see better engagement and conversion rates because of it. Fail to do so, and prepare for your site visitors to leave and never return.
How B2Bs Can Shorten The Path To Sales With Content Marketing
Content preferences can vary depending on where the buyer is in your sales funnel. Each type of marketing collateral tends to flourish in either the beginning, middle or end of the funnel. Read more on how content type influences sales in a different way.
Simple Ways To Increase The Return On Your Thank You Page
While many think that thank you pages are the end of a conversion, they are actually just the beginning, Indeed, thank you pages are integral to the conversion optimization process.
Creating Urgency: How To Get Site Visitors To Buy Your Products Now
Many people find it easier to do nothign than to take action- a BIG problem for e-commerce, which relies on consumers taking action. Learn how to resolve this issue by creating a sense of urgency on your online content.
5 Small-Scale Fixes To Immensely Increase Your Conversion Rate
Driving traffic to your site and landing pages isn't enough. There are many proven and actionable tactics to increase these conversions. Here are tactics to test to increase the sales and leads generated from your website.
Value Propositions: How To Get It Right w/ Examples
Your website has 5 to 10 seconds to grab the attention of visitors which is why you need a killer value proposition.
The holistic CRO strategy: go one step further to turn average ecommerce pages into extraordinary revenue generators.
Rather than merely supply a need for the customer, go one step beyond and satisfy a deeper urge within the customer's heart.
How to Choose the Best eCommerce CMS To Dominate Content Marketing
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eCommerce Content Marketing: Over-Promise and Under-Deliver?
Why isn't content marketing working for many eCommerce brands? This article explores how to lay the right foundation for success. If you're struggling with content marketing, you will find a clear strategy on how to proceed in this article.
Why Google Analytics is Not Accurate
A list of reasons and causes for Google Analytics not to be accurate, as well as some practical ways of how you can tackle at least some of those problems.
Why Every Site Should Conduct A Content Analysis (And How To Do It)
If you've been running a site for a long time, there's always a risk that some of your content is sub-par. The only way to know for sure is to conduct a content analysis.
How To Cite A Website: Showing Your Sources
A list of reasons and causes for Google Analytics not to be accurate, as well as some practical ways of how you can tackle at least some of those problems.
The Best What You See Is What You Get Website Builders
What you see is what you get (WYSIWYG) is a revolutionary concept for building and distributing web content.
Why Marketers Should Care About User Experience
As marketers, it's our job to make sure these experiences go together. If you want to grow and improve so that you stand out and dominate your space, user experience must be part of everything you produce.
How To Conquer Content Marketing's Engagement Challenge
It's the central problem in content marketing: If you can't produce engaging content, you will struggle to turn readers into buyers.
For Better Reading, Avoid These Writing Mistakes
Are you getting the results you expected from your content marketing assets? If not, maybe the problem is a lot simpler than you think. Maybe it’s just bad writing.
15 Questions Marketers and Designers Need To Ask eCommerce CMS Vendors
If you are a marketer or designer and you are looking to create content for a brand, asking these questions will help you make the right technology choice!
Inbound Marketing And SEO: Attracting Qualified Leads With Content
Organic search is responsible for 64 percent of web traffic. Learn how businesses can leverage inbound marketing, specifically content marketing, to attract qualified visitors.
How To Find The Best Content For Your Target Audience
Steps to identifying the best content for you audience. Create content that is more accurate and relevant before it gets easily lost through insane amount of information that is already generated.
4 Common SEO Mistakes And How To Correct Them
While it's easy to make mistakes, it's crucial that you know when you've made one. Here are the most common SEO errors sites will make and how to correct them.
Write An Email Subject Line People Want To Click
With the countless amount of emails being sent and read within businesses, your email subject line is critically important. Here are 10 tips for writing email subject lines that will make people click.
Search Retargeting: Why It Matters & How To Get It Right
Retargeting based on used behavioral criteria encompasses a range of formats. One of the most promising, especially for ecommerce is search retargeting.
Sign Up Form Tactics Guaranteed To Boost Conversions
Optimize your forms for a better user experience, and you'll see better engagement and conversion rates because of it. Fail to do so, and prepare for your site visitors to leave and never return.
Create A Call To Action That Converts
Calls to action, unlike any other element, can turn prospects into viable leads in the click of a button. Here are several tactics to test and convert.
How B2Bs Can Shorten The Path To Sales With Content Marketing
Content preferences can vary depending on where the buyer is in your sales funnel. Each type of marketing collateral tends to flourish in either the beginning, middle or end of the funnel. Read more on how content type influences sales in a different way.
Simple Ways To Increase The Return On Your Thank You Page
While many think that thank you pages are the end of a conversion, they are actually just the beginning, Indeed, thank you pages are integral to the conversion optimization process.
Creating Urgency: How To Get Site Visitors To Buy Your Products Now
Many people find it easier to do nothign than to take action- a BIG problem for e-commerce, which relies on consumers taking action. Learn how to resolve this issue by creating a sense of urgency on your online content.
5 Small-Scale Fixes To Immensely Increase Your Conversion Rate
Driving traffic to your site and landing pages isn't enough. There are many proven and actionable tactics to increase these conversions. Here are tactics to test to increase the sales and leads generated from your website.
Value Propositions: How To Get It Right w/ Examples
Your website has 5 to 10 seconds to grab the attention of visitors which is why you need a killer value proposition.
The holistic CRO strategy: go one step further to turn average ecommerce pages into extraordinary revenue generators.
Rather than merely supply a need for the customer, go one step beyond and satisfy a deeper urge within the customer's heart.
How to Choose the Best eCommerce CMS To Dominate Content Marketing
15 Questions Marketers and Designers Need To Ask eCommerce CMS Vendors
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White Paper Marketing: 6 Proven Steps To Creating Leads Consistently
Here is the definite guide to B2B lead generation through white paper (or thought leadership) marketing and how to use gated content optimally, incl. SEO
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